Privacy Policy

Learn how Movuca protects and processes your personal data in compliance with LGPD, GDPR and other data protection laws.

Last updated: January 8, 2025

MOVUCA GLOBAL PRIVACY POLICY

Last updated: January 8, 2025

1. INTRODUCTION AND GLOBAL APPLICABILITY

J H PINHEIRO CRUZ MARQUES ENTRETENIMENTO E EVENTOS LTDA, a Brazilian company registered under CNPJ No. 61.507.994/0001-21, with headquarters at Dom Pedro I 719, Cxpst 1113 Room 104, ZIP 58020-514, Tambiá, João Pessoa - PB, Brazil (“Movuca”, “we”, “us”, “our”), operates the Movuca application globally and is committed to protecting personal data in compliance with all applicable laws.

This Privacy Policy applies to all Movuca users regardless of their location and has been prepared to comply with:

  • General Data Protection Law (LGPD) - Brazil
  • General Data Protection Regulation (GDPR) - European Union
  • California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) - California, USA
  • Other applicable data protection laws

2. DEFINITIONS AND IMPORTANT CONCEPTS

For purposes of this Policy:

  • Personal Data: Any information relating to an identified or identifiable natural person
  • Processing: Any operation performed on personal data
  • Controller: Movuca, as responsible for decisions about processing
  • Data Subject: You, the natural person to whom the personal data relates
  • Legal Bases: Legal grounds that authorize data processing

3. DATA WE COLLECT

3.1 Categories of Personal Data Collected

Identification and Contact Data:

  • Full name
  • Email address
  • Phone number
  • Profile picture
  • Date of birth
  • Unique user identifiers

Precise Location Data:

  • Real-time GPS location (only with explicit consent)
  • Location history
  • Frequently visited places

Profile and Preference Data:

  • Stated interests (music, sports, event types)
  • Privacy preferences
  • Notification settings

Activity and Interaction Data:

  • Events viewed and attended
  • Ratings and comments
  • Connections with other users
  • Shared content
  • Messages (when implemented)

Technical and Device Data:

  • IP address
  • Device type and model
  • Operating system and version
  • Device identifiers
  • Network information
  • Access and usage logs

Payment Data (Future):

  • Card information (processed by secure third parties)
  • Transaction history
  • Billing data

3.2 Sensitive Data

We do not intentionally collect sensitive data (racial/ethnic origin, political opinions, religious beliefs, genetic, biometric, health or sex life data). If voluntarily shared in comments or profiles, additional protections apply.

3.3 Children’s Data

This service is not directed to minors under 18 years (or digital age of majority in your jurisdiction). We do not knowingly collect data from minors.

We process your data based on the following legal grounds:

  • Collection and use of precise location
  • Sending marketing communications
  • Sharing data with specific partners
  • Use of non-essential cookies

4.2 Contract Performance (Art. 7, V LGPD | Art. 6(1)(b) GDPR)

  • Account creation and maintenance
  • Provision of app services
  • Transaction processing
  • Service-related communications

4.3 Legitimate Interests (Art. 7, IX LGPD | Art. 6(1)(f) GDPR)

  • Service improvement and personalization
  • Aggregated usage analytics
  • Security and fraud prevention
  • Customer support
  • Data retention per tax laws
  • Cooperation with authorities
  • Compliance with court orders

5. YOUR RIGHTS AS DATA SUBJECT

Regardless of your location, you have the following rights:

5.1 Universal Rights

  • Access: Obtain confirmation and copy of your personal data
  • Rectification: Correct incorrect or outdated data
  • Erasure: Request deletion of your data (with legal exceptions)
  • Portability: Receive your data in structured format
  • Objection: Object to certain processing
  • Consent Withdrawal: Withdraw consent at any time
  • Information: Be informed about your data processing

5.2 Jurisdiction-Specific Rights

For Brazil Residents (LGPD):

  • Anonymization, blocking or elimination of unnecessary data
  • Information about third-party sharing
  • Review of automated decisions

For European Union Residents (GDPR):

  • Processing restriction
  • Right not to be subject to solely automated decisions
  • Right to lodge complaint with supervisory authority

For California Residents (CCPA/CPRA):

  • Right to know what personal information is collected
  • Right to know if personal information is sold or shared
  • Right to opt-out of personal information sale
  • Right to non-discrimination for exercising rights
  • Right to correct inaccurate personal information
  • Right to limit use of sensitive personal information

5.3 How to Exercise Your Rights

To exercise any of these rights, contact us via:

We will respond within 15 days (Brazil), 30 days (EU) or 45 days (California), as applicable.

6. SHARING AND INTERNATIONAL TRANSFERS

6.1 Who We Share With

Other Users: Public profile information per your settings

Service Providers:

  • Amazon Web Services (hosting - USA)
  • Transactional email providers
  • Certified payment processors
  • Analytics services (anonymized)

Authorities: When required by law or valid court order

Successors: In case of merger, acquisition or asset sale

6.2 International Transfers

Your data may be transferred to countries outside your jurisdiction, especially United States. We ensure adequate protection through:

  • EU-approved Standard Contractual Clauses (SCCs)
  • Privacy certifications where applicable
  • Adequacy assessment of recipient country
  • Technical and organizational security measures

7. DATA SECURITY AND PROTECTION

We implement appropriate security measures including:

  • Encryption in transit (TLS 1.3) and at rest (AES-256)
  • Multi-factor authentication for administrative access
  • Access controls based on least privilege principle
  • 24/7 continuous security monitoring
  • Regular penetration and vulnerability testing
  • Certified information security policies
  • Regular employee training
  • Incident response plan

8. DATA RETENTION

We retain your data for the shortest necessary time:

  • Active account data: During account duration
  • Inactive account data: 2 years after last activity
  • Location data: 12 months (analytics) or per consent
  • Transaction data: 5-7 years (tax/legal requirements)
  • Security logs: 2 years
  • Anonymized data: Indefinitely for analytics

9. COOKIES AND TRACKING TECHNOLOGIES

See our complete Cookie Policy for details. In summary:

  • Essential Cookies: Always active (app functionality)
  • Performance Cookies: With your consent
  • Marketing Cookies: With your explicit consent
  • You can manage preferences anytime

10. YOUR PRIVACY CHOICES AND CONTROLS

You can control:

  • Location: Disable in settings (limits core features)
  • Notifications: Manage types and frequency
  • Profile Visibility: Public, friends or private
  • Marketing: Opt-out available in all communications
  • Account Deletion: Available in settings

11. PRIVACY BY DESIGN AND BY DEFAULT

We implement privacy principles from conception:

  • Data minimization
  • Pseudonymization when possible
  • Restrictive privacy settings by default
  • Transparency in all operations
  • Privacy impact assessments for new features

12. DATA BREACH NOTIFICATION

In case of breach that may affect your rights:

  • We will notify authorities within 72 hours
  • We will notify you directly if high risk
  • We will provide information about measures taken
  • We will offer appropriate support

13. UPDATES TO THIS POLICY

Significant changes will be communicated 30 days in advance via:

  • In-app notification
  • Email to active users
  • Prominent notice on first access

14. DATA PROTECTION AUTHORITIES

You may contact authorities in your jurisdiction:

Brazil - ANPD: www.gov.br/anpd

European Union: Your country of residence authority (list at edpb.europa.eu)

California - CPPA: cppa.ca.gov

15. CONTACT INFORMATION

Data Protection Officer:

  • Email: [email protected]
  • Phone: [+55 83 XXXX-XXXX]
  • Address: Dom Pedro I 719, Cxpst 1113 Room 104, ZIP 58020-514, Tambiá, João Pessoa - PB, Brazil

For general privacy inquiries:

Need Help?

If you have questions about our legal documents, please contact us: