Global Cookie Policy

Last updated: January 8, 2025

1. INTRODUCTION

This Cookie Policy explains how J H PINHEIRO CRUZ MARQUES ENTRETENIMENTO E EVENTOS LTDA (“Movuca”, “we”, “us”) uses cookies and similar technologies in the Movuca application and website (“Services”). This policy supplements our Privacy Policy and applies globally to all users.

We developed this policy to comply with:

General Data Protection Law (LGPD) - Brazil
General Data Protection Regulation (GDPR) and ePrivacy Directive - European Union
California Consumer Privacy Act (CCPA) - California, USA
Other applicable laws on cookies and online tracking

2. WHAT ARE COOKIES AND SIMILAR TECHNOLOGIES

2.1 Cookies

Cookies are small text files stored on your device when you access our Services. They contain information that is read when you return to our Services.

2.2 Similar Technologies

Beyond traditional cookies, we use:

Local Storage: Data saved locally in the app
Device Identifiers: Unique IDs from your mobile device
Tracking Pixels: Small invisible images that collect usage data
Third-Party SDKs: Development kits that may collect data
Fingerprinting: Techniques to identify unique devices
Beacons: Technology to detect proximity and location

3. HOW AND WHY WE USE COOKIES

Strictly Necessary Cookies

Purpose: Essential for Services operation
Examples: Authentication, security, language preferences
Legal Basis: Contract performance / Legitimate interest
Duration: Session or up to 12 months
Opt-out: Not available (essential for operation)

Performance and Analytics Cookies

Purpose: Understand how users interact with our Services
Examples: Pages visited, features used, errors encountered
Legal Basis: Consent or legitimate interest (per jurisdiction)
Duration: Up to 24 months
Opt-out: Available through settings

Functionality Cookies

Purpose: Remember your choices and personalize experience
Examples: Notification preferences, privacy settings
Legal Basis: Consent or legitimate interest
Duration: Up to 12 months
Opt-out: Available through settings

Marketing and Advertising Cookies

Purpose: Display relevant ads and measure effectiveness
Examples: Remarketing, audience targeting, attribution
Legal Basis: Explicit consent
Duration: Up to 12 months
Opt-out: Available through settings

Location Cookies

Purpose: Provide location-based services
Examples: Nearby events, users in area
Legal Basis: Explicit consent
Duration: While app is active
Opt-out: Device settings

3.2 First and Third-Party Cookies

First-Party (Our Cookies) Set directly by Movuca to operate our Services.

Third-Party (Partner Cookies) Set by our trusted partners:

Amazon Web Services (infrastructure)
Google Analytics (analytics)
Firebase (notifications and analytics)
Future payment processors

4. YOUR CHOICES AND CONTROL

When first using our Services, we’ll present a cookie banner where you can:

Accept all cookies
Customize your preferences
Accept only essential cookies

4.2 Managing Preferences

In App: Settings > Privacy > Cookie Preferences

On Website: Click cookie icon in footer or access privacy settings

In Browser: You can control cookies through your browser settings:

Chrome: chrome://settings/cookies
Safari: Preferences > Privacy
Firefox: Options > Privacy & Security
Edge: Settings > Privacy, search and services

4.3 Consequences of Refusal

Blocking certain cookies may impact your experience:

Essential cookies: Unable to use Services
Functionality cookies: Less personalized experience
Analytics cookies: No usage impact, but limits our improvements
Marketing cookies: Less relevant advertisements

5. DATA COLLECTED BY COOKIES

5.1 Types of Data

Cookies may collect:

Unique identifiers
IP address
Device and browser type
Operating system
Pages visited and time spent
Actions taken in app
Approximate location (country/city)
Preferences and settings

Data collected by cookies may be shared per our Privacy Policy, especially with:

Essential service providers
Analytics partners (aggregated form)
Advertisers (with consent)

6. RETENTION AND SECURITY

6.1 Retention Periods

Session cookies: Deleted when closing app
Persistent cookies: As specified (maximum 24 months)
Cookie data: Per our Privacy Policy

6.2 Security Measures

Encryption of sensitive data in cookies
Security flags (Secure, HttpOnly, SameSite)
Regular review of cookie necessity
Data collection minimization

7. JURISDICTION-SPECIFIC RIGHTS

7.1 European Union (GDPR/ePrivacy)

Granular consent by category
Right to easily withdraw consent
Detailed information about each cookie
EDPB guidelines compliance

7.2 Brazil (LGPD)

Prominent consent for non-essential cookies
Clear purpose information
Right to revoke consent
ANPD guidance compliance

7.3 California (CCPA/CPRA)

Right to opt-out of information “sale”
Notice about collected data categories
“Do Not Sell My Personal Information” link
Non-discriminatory treatment

7.4 Other Jurisdictions

We respect “Do Not Track” signals and comply with local cookie laws where we operate.

8. COOKIES IN COMMUNICATIONS

8.1 Emails

Our emails may contain:

Tracking pixels to confirm opening
Unique links to measure engagement
Opt-out option always available

8.2 Push Notifications

Not technically cookies, but collect similar data:

Device token
Notification preferences
Engagement data

9. MINORS

We do not target cookies to minors under 18 years (or local digital age of majority). If we identify inadvertent collection, we will delete data immediately.

10. UPDATES TO THIS POLICY

We may update this policy to reflect:

Changes in our practices
New legal requirements
New implemented technologies

We will notify about significant changes 30 days in advance.

11. MORE INFORMATION AND CONTACT

11.1 Additional Resources

Our Privacy Policy
Cookie information: www.aboutcookies.org
Advertising initiative: www.youronlinechoices.com

11.2 Contact

For cookie questions:

Email: [email protected]
DPO: [email protected]
Address: Dom Pedro I 719, Cxpst 1113 Room 104, ZIP 58020-514, Tambiá, João Pessoa - PB, Brazil